CLIENT Pilgrim North America Inc.
SERVICES Typography, Print Collateral & Production, Digital Assets, Prop Design
SERVICES Typography, Print Collateral & Production, Digital Assets, Prop Design
The Valentine’s Day 2024 campaign drew inspiration from conversation-heart candies, echoing the charm collection’s mix-and-match spirit and the joy of gifting, sharing, and personal expression. I translated the creative direction across the retail network through window displays, in-store signage, digital assets, and designed oversized 3D conversation hearts as boutique props. The installations became a favourite among retail teams, influencers during our PR activation event, and clients across Canada. The result was a bright and fun identity that captured the lightness of the season and celebrated love in all its forms.
Collaboration
Collaborated with the marketing, merchandising, social media, and public relations teams, as well as a local artisan, to create a campaign that resonated both in-store and across digital channels.
Collaborated with the marketing, merchandising, social media, and public relations teams, as well as a local artisan, to create a campaign that resonated both in-store and across digital channels.
Tools
Illustrator, Photoshop, InDesign
Created during my time at Pilgrim North America Inc.
Campaign and UGC imagery produced by the brand.
Illustrator, Photoshop, InDesign
Created during my time at Pilgrim North America Inc.
Campaign and UGC imagery produced by the brand.
