Hello! I’m Jennifer :)

I work across visual design, brand storytelling, and UX, but print has always been my favourite medium. With nearly six years of design experience and over eleven years in the fashion industry, I love turning ideas into crafted, tangible moments that shape how people experience a brand.

I began my career at Pilgrim North America while completing my BA in Design at Concordia University. Working with the Marketing, Retail, Wholesale, and PR teams showed me how a campaign moves from concept to store floor and how signage, packaging, and digital communication come together to create a cohesive narrative.

At Anso Atelier, a fashion marketing agency, I refined my sense of brand identity and creative direction. I collaborated on websites, newsletters, social campaigns, and seasonal print pieces, always making sure the visual language felt unified. I worked closely with clients, presented concepts, and shaped mood boards rooted in fashion and cultural trends, which helped guide both tone and creative direction.

My six years in retail also gave me a ground-level understanding of how design lives in the real world. I know how visuals are installed by store teams and how print influences the rhythm of a customer’s journey and their impression of a brand.

Even with a strong UX foundation, print is where I feel most connected to my craft. I am drawn to projects that blend thoughtful art direction, production clarity, and cross-team collaboration to create retail experiences that feel intentional, tactile, and memorable.