CLIENT Pilgrim North America Inc.
SERVICES Print Collateral, Animations, Digital Assets
SERVICES Print Collateral, Animations, Digital Assets
As the designer behind Pilgrim’s Automn 2023 campaign, I translated the campaign’s narrative into a cohesive visual experience rolled out across all retail locations. Grounded in the idea that life is shaped by moments rather than milestones, the creative direction embraced fluidity, warmth, and introspection. I developed the campaign’s in-store applications, from window displays to signage, for the full boutique network, including the debut of the Toronto Eaton Centre store. The result was a seasonal identity aligned with Pilgrim’s message of living fully in every moment.
Collaboration
Worked closely with print vendors, marketing, and merchandising teams to ensure timely delivery and consistent execution across all stores and digital touchpoints.
Worked closely with print vendors, marketing, and merchandising teams to ensure timely delivery and consistent execution across all stores and digital touchpoints.
Tools
Illustrator, Photoshop, InDesign
Created during my time at Pilgrim North America Inc.
Campaign and UGC imagery produced by the brand.
Illustrator, Photoshop, InDesign
Created during my time at Pilgrim North America Inc.
Campaign and UGC imagery produced by the brand.
