As lead designer on this project, I guided the brand refresh and UI redesign for J/Slides, a New York based footwear brand. The work modernized the visual system and e-commerce experience while keeping the original logo to preserve brand familiarity. I shaped the design language, restructured key site flows, and created high-fidelity responsive layouts. The new guidelines supported the launch of the Spring and Summer 2025 campaign, for which I directed the digital ads and newsletters.
Brand Refresh
Web Audit
Competitor Analysis
Marketing Assets
Web Audit
Competitor Analysis
Marketing Assets
Created during my time at Anso Atelier where I worked closely with the account manager for strategic alignment and with the web developer to ensure clarity and feasibility across redesigned components.
All campaign and UGC imagery was produced by the agency.
