As the designer behind Pilgrim’s Autumn 2023 campaign, I translated the narrative into a cohesive in store experience across all retail locations. Rooted in the idea that life is shaped by moments rather than milestones, the creative direction leaned into fluidity, warmth, and introspection. I led the development of in store applications, from window displays to signage, across the full boutique network, including the debut of the Toronto Eaton Centre store. The result was a seasonal identity that expressed Pilgrim’s ethos of living fully, moment by moment.
Digital Assets
Print Collateral & Production
Animations
Print Collateral & Production
Animations
Created during my time at Pilgrim North America Inc. Campaign and UGC imagery produced by the brand. Worked closely with print vendors, marketing, and merchandising teams to ensure timely delivery and consistent execution across all stores and digital touchpoints.
