HOME

INDEX

ABOUT

CLOSE

Beyond the Campaign

Client J/Slides NYC

Services
Brand Refresh
Web Audit & Design
Competitor Analysis
Digital Marketing Assets

DurationNov 2024 — Jan 2025

AgencyAnso Atelier

What started as a Spring & Summer newsletter and paid media push quickly exposed a larger gap. J/Slides had no formal brand guide, which meant every asset relied on instinct rather than a defined system. As the new collection and photo campaign took shape, its confidence and boldness called for an identity that felt just as intentional.

The scope expanded from campaign to brand refresh. The challenge was to sharpen and modernize the visual language without altering the existing logo, already familiar to their customer base. I built a brand guide from the ground up, defining typography, refining the colour palette, and establishing layout and art direction principles that could scale across digital while allowing room for print.

In parallel, I audited the existing website to identify gaps in clarity, hierarchy, and trust signals. From there, I explored and tested new structural directions to create a more responsive, conversion-focused experience aligned with the updated visual system.

The result was more than a seasonal launch. The refreshed identity and redesigned digital experience anchored every Spring & Summer touchpoint, from social to paid to email, giving J/Slides a sharper and more cohesive presence moving forward.

The redesigned website implementation is pending.

Print application concepts developed with lead generation in mind.

New branding applied across the social media ad rollout for Valentine’s Day and the Spring collection 2025 launch.

View More Work

Heart Beats, The Rhythm Capsule, Pilgrim 2023

Clienteling, Michael Kors 2025

Back to Top

HOME

INDEX

ABOUT

CLOSE