Project Constraints
- No access to existing analytics (fictional client).
- Scope limited to low-to-mid fidelity prototype.
- Required integration of grocery delivery without disrupting existing features.
Tools Used: Figma, Adobe Photoshop, and Illustrator.
Team
Maria Hallak: Onboarding & Preference Personalization
Vicky Wang: Search Recipes & Ingredients
Hannah Hu: Recipe Page & Adding Ingredients to Cart
Jennifer Yakob: Checkout & Delivery
Timeline: 3 weeks.
Presented: April 2025
AUdience
We focused on users like Olivia, young professionals or busy parents living in a city,
balancing dietary needs, limited time, or no access to a car. Those who want to cook
healthy meals but find existing meal kits on the market too limited or expensive.
Stock Photography by Franco Dupuy
